Avalaunch Media Logo
  • Capture the Changing Market With

  • Evergreen Content Heading
  • Avalaunch Media + Google

    Sundance Mountain Resort, UT

    Thurs & Fri, March 12–13, 2020

  • Promoting evergreen content through paid media.
  • Google trends.
  • Generating qualified leads & tracking.
  • Podcasting.
  • Social listening.

WHAT TO EXPECT

This will be an informative day on many aspects of digital marketing:

  • Engaging customers through strategic product messaging.
  • Winning email content.
  • Creating a brand through storytelling.
  • Experience management.
  • SEO content hub.
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RSVP FOR THE EVENTBOOK MARRIOTT HOTEL

RECOMMENDED HOTELS

Conference Rates Available at Sundance Mountain Resort

Discount Rates at 

Residence Inn Marriott Provo

For complete terms and assistance with reservations please contact the Sundance Reservations Department at 1-800-892-1600 and notify them that you are part of the Avalaunch Media Group.

Standard

$229

Studio

$259

Sundance Suite

$329

Mountain Suite

$379

Mountain Loft

$459

252 West 2230 North, Provo, UT 84604

Start Date: 

Tuesday, March 10, 2020

End Date:

Saturday, March 14, 2020

Last Day to Book:

Wednesday, March 4, 2020

RSVP FOR THE EVENT

FEATURED SPEAKERS

Jared Gardner

Justin Ethington

Adam Durfee

Mitch Lunceford

Susan Petersen

Scott Porter

Christine Baird

KEYNOTE SPEAKERS

Professor of Rock

ADAM READER

Live Interview with

NARADA MICHAEL WALDEN

Content marketing is an effective, affordable, and widespread marketing strategy that yields a high ROI, but not all content remains valuable to its intended audience over time. How do you prevent your content from becoming irrelevant in a competitive and changing market? To combat this problem, marketers in every industry are using evergreen content, or content that retains its value and relevance throughout the years and continues to generate leads years after its initial implementation. 

Evergreen content is timeless and isn’t built around current events or trends. Rather, it establishes a brand as the subject-matter expert on a universal and ever-present issue that its target audience faces year after year by covering the topic from every angle. This kind of content comes in many forms, from ultimate how-to guides, product histories, and lists of tips to encyclopedic content, glossaries, case studies, and more. Think of evergreen content as the bookmarked webpage on your browser that you keep coming back to for reference.

As leading experts speak on this subject, you will learn how to effectively implement evergreen content in your social media, email media, paid ads, and other marketing efforts to see higher Google rankings, leads, and organic traffic.

Join the Avalaunch team for a day of skiing! Following the ski day, kick off your boots and join us at our networking reception and be part of an exclusive workshop presented by the Adam Reader "The Professor of Rock". Adam will guide you through his techniques on how to apply them to create evergreen content that will last a lifetime.

Adam Reader, AKA the Professor of Rock, has earned his title through an impressive career of research and interviews with world-famous musicians, including the Beach Boys, Carlos Santana, and Journey. He has made it his life’s work to create evergreen content that is interesting, relevant, and never outdated. Due to his immense skill of interviewing musicians, Adam will be conducting the live-filmed interview with Narada Michael Walden.

Narada Michael Walden is one of the most influential producers behind the timeless songs that continue to influence the music industry. He has produced countless familiar and beloved hits for big names over the last 30 years, including Stevie Wonder, Whitney Houston, Mariah Carey, George Michael, Ray Charles, and Barbara Streisand. He and the Professor of Rock will share several of their secrets to remaining relevant to an audience over time.

Jared is the current Global Head of Web Optimization at Qualtrics. He specializes in site optimization and scaling global demand generation through unpaid channels. Jared will present on “The SEO Content Hub Playbook for World Domination” with a focus on organizing evergreen content within a content hub. 

Justin Ethington is a thought-leadership researcher who has created some of the most unusual yet valuable thought-leadership marketing campaigns of the past 10 years. He helped Qualtrics earn an $8 billion valuation by using data content to invent the new business category of “Experience Management,” and he will speak about how his evergreen content contributed to this success.

Adam Durfee is a professor of digital marketing at Brigham Young University and the head of the Y Digital Agency. He has special expertise in digital campaign planning and social advertising and experience with big brands and startups. He will be discussing “The Power of Social Listening” and how evergreen content can influence a brand’s social following. 

Mich Lunceford is one of Avalaunch Media’s most experienced marketing strategists who has managed teams and operations across digital marketing services, including paid search, SEO, social media, content, marketing automation and more. He will be sharing his expertise on promoting evergreen content with an omnichannel approach.

Christine Baird is a professional podcast producer and consultant who has worked with the top wellness, lifestyle, and business influencers, growing their shows into multi-million download successes. She will be presenting on why every brand gets to have a podcast in 2020 and explaining the evergreen benefits that will result from this marketing effort.

Scott Porter is a seasoned entrepreneur and leader who has co-founded, managed, and directed several successful businesses. In all of his business and personal conquests, Scott has learned to leverage the power of brand and customer experience to thrive. He will speak about how being true to your brand will yield a long-lasting evergreen experience and a competitive advantage.

Susan Peterson is the former CEO, founder, and current chairwoman of Freshly Picked, a beloved brand offering high-end children’s shoes and baby accessories that make mom’s life easier and baby’s life more fun. Susan will discuss how she created her multi-million dollar business right from her kitchen table and how evergreen content helped her build her brand.

PREMIER SPONSOR

TILED

GOOGLE

GOOGLE DAY DIGITAL MARKETING SUMMIT

Friday, March 13
Sundance Mountain Resort 
Rehearsal Hall
8841 N. Alpine Loop Road,
Sundance, UT 84604

Breakfast & Registration

Speakers / Presentations

Lunch

Speakers / Presentations

Conference Close

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4:30 PM

1:30 - 4:30 PM

12:20 - 1:30 PM

9 - 12:00 PM

8:15 AM

AVALAUNCH MEDIA SKI DAY

Thursday, March 12
Sundance Mountain Resort
8841 N. Alpine Loop Road,
Sundance, UT 84604

Skiing

Massages, hot chocolate & coffee

Yoga

Dinner, sponsored by Tiled

Professor of Rock Evergreen Workshop

9 - 4:30 PM

1 - 5:00 PM

3 - 4:00 PM

4:30 - 6:00 PM

6:15 - 7:30 PM

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Agenda

GOLD SPONSOR

SILVER SPONSOR

INCORPORATE MASSAGE

SILVER SPONSOR

BANNERSNACK